I Try To Understand

Right now people all around me seem to be on drugs – word drugs. As I watch their narcotised, stupefied, insensible, befuddled, delirious, hallucinating behaviour I feel as though I have just fallen into Alice’s Wonderland. Why is this so?

I try to understand.

Rudyard Kipling once said that words are the most powerful drugs used by mankind. I fervently agree with him. I do know however that some words are as valuable as penicillin. They are not the ones I am thinking of.

The words currently in my mind can lead to the darkest of consequences. Many of the users of these words aim to suppress logic. They seek to give you a good feeling about unverified things and thus take away a great freedom – your ability to make decisions based on truth and reliable evidence.

What is the motive for this? It’s quite simple: to get your money. A second aim is to gain power over you. When your existence depends not on reason and proof but on the schemes and devices of fable pedlars, you are no longer free.

The selling artifice has become a Janus deal for the power seekers of the modern world. And the bend sanctifies the means.

In the table below then are some of my narcotic words. Their possible ramifications are also shown. All of this is a struggle that continues for me.

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Attribution: Creative Commons – http://www.theloquitur.com/leonards-turntable-trending-mixtapes/

WORD ADDICTION TABLE

WORD DRUGS

 ____________________

RAMIFICATIONS

 ____________________

absolutely

Slanted perfection.

 Absolutely correct = 100%. Correct also = 100%. The big word merely looks better.

Absolute implies an extreme. So we are inspired absolutely to buy. 😯

get one free

You can first decide on the profit margin.

Then divide the needed selling price by three. The three you buy thus pay for the ‘free’ fourth.

Things are not free if you have to buy something else to get them. 😢

35% Off

It is possible to add 35% to the original price before the sale.

You can then with a flourish take off 35% in big letters.

Often the befuddled  buy the “bargain” and lift sales and profit. A big trick. Consider this! 😨

just 950 dollars 

“Just” can be a false diminutive.

It shrewdly implies you are getting a bargain. It can deceive you.

So go ahead and buy that match-box for just $19.50. Trust the fake mood? 😻

it’s new.

So what? Newness is vague value. Not necessarily good.

A new virus can make all the current medicines useless.

It’s time you knew ‘new’ can be a fake virtue. 😼

50% less fat

Meaningless batter.

Less than what? A pig’s foot? A ton of dripping?

“More” and “less” mean nothing unless all things compared are shown. 🤔

some people say…

Who the ‘some people’ are is never revealed in case you check up.

Are the SP mad? Are they criminals? Are they paid? No information given.

You are mad to see unchallenged truth in such shadowy statements. 😈

recent research shows

Once, recent research showed that man could never fly. Details are direly needed..

Researcher named? Size of sample given? Methods shown? We need to check it all!

Non-reliable non- valid research will eventually crumble like fake prophecies. 😵

ad hominem

Your position weak? Put a bomb in ‘em.

If your opponent is smart, attack his intelligence.

If your opponent is clever scientifically, attack science. 👹

being political

This “crime” has recently been the accusation used by one politician against another.

“In using that argument, the honourable member is simply being political,” said the Minister.

Pray what else should a politician be if not political? Are we not in fact suggesting here that  all politicians are bad people? ☠️

strong, firm leadership

Status quo rules. Police state in disguise?

Harsh penalties for dissidents. Laud our way of life; ignore its sins.

Enemies are said to be everywhere. Border protection is stressed. Weapons needed. Jobs and shares rise. Yea!    👿

taxpayer’s dollars

Unlimited funds to support banks, weapons and war.

Not so relevant re. education, hospitals and the aged. Save money for the truly important things and  privatise!

Open University Pty Ltd. 😎

big government

Corporate no no.

Viva Efficient Market hypothesis! Market triumphalism: core creed as we cash in on the Commons.

Auction off all that the people own. Make CEOs symbols of righteousness. Fund banks👺

expert advice

Henry Ford’s lawyer said, in 1903, that the car was only a fad.

Lord Kelvin of the Royal Society said in 1883 that X-rays were a hoax.

So the unsinkable Titanic sank. 🙃

the 99 cent gimmick

It seems a dollar cheaper. $4.99 is really $5.00 but the brain sees $4.00.

A deliberate trick to mislead. Yes deliberate. Count the examples.

‘Tis a subconscious swivel to twist reality in favour of the seller. 🙄

buy for $225 and save

You can reduce the cost but do you really save when you spend?

Etymology: Latin salvare ‘to make safe.’ Safe by spending? Maybe.

My daughter said long ago: “I was good today Daddy. Did you see all the things I didn’t do?” 😇

got highest awards

What were they? Were they valid? Is the brand story a convenient fantasy?

Self praise is an overt, lucrative form of fake flattery.

The going price for a knighthood from James I in the 1600s: £38. ♛

nothing but the best

The word best is often a fictitious superlative – a risky thing.

Accurate proof is rare. Glib tongues reap undeserved best rewards often.

Thus it may follow that the best possible outcome may be but the least worst option!  😼  

THANK YOU  FOR SPENDING YOUR TIME WITH  ME.    R.

🙏

Post Script

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Things are not as bad as they used to be, as this Public Domain archival image shows.

 

Words are crucial; so study and protect them.

Words.

Loaded pistols said Sartre. Powerful drugs said Kipling.

Yes, the true meanings of words seem to vary in these recent times.  So-called “truth” constantly needs further investigation. This little piece of fiction plays around with that idea.

Dr Yorec VeilPhoto on 22-09-2016 at 7.45 AM

Doctor Veil is a former citizen of Elysium, in the Land Of Two Rivers. Born in hard times within a country where university study was mostly no more than a poverty stricken dream, he broke free of pauperdom by winning scholarships. His rise in Academia was rapid and distinguished, leading him to several teaching posts and awards.

Sadly his former university was destroyed in the Iraq invasion of 2003. Fortunately for mankind he survived and is now a distinguished staff member at Hope University in Brazil. His works and philosophy are now part of a broad canvas.

His most recent missives follow.

***

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Now Some Non-fiction From Me

Recommended Source: Don Watson weaselwords.com.au.

Weasel words are the words of the powerful, the treacherous and the unfaithful, spies, assassins and thieves. . . To speak the words the powerful speak is to obey them, or at least to give up all outward signs of freedom. Don Watson (205 p.1)

I want to share with you some weasel examples. Maybe it will help to explain my contempt.

Once, when applying for a job teaching English to migrants, I asked a CEO if there was a predominant approach to the teaching of essay writing. I needed to know if genre writing was used as well as or instead of traditional methods.

The reply was very brief: world’s best practice. Now what did that answer do for me, a professional seeking to do his job well? Did it mean: “I want to test you not me so I will tell you nothing” ? Did it mean: “I am ignorant actually, so I will use this high sounding language of emptiness to cover my tracks”? Or was that CEO simply under the influence  of Edward Bernays, trying to control me with  Bernaysian manufactured consent ?

You decide. As for me, I did not get that job and went to teach in a university where it was a little harder to cover up the truth. Not always impossible though.

When leaders fire weasel words at us we have a problem. Don Watson sums up weasel power pretty well regarding President Bush, The Younger, and Prime Minister Howard.

Our two leaders have sucked the meaning out of the words . . . They are shells of words: words from which life has gone, facsimiles, frauds, corpses. (loc.cit.)

These shells of words bring power to such rulers. The effect of this power on war and peace is disastrous and on our society catastrophic.

Look what such people have done to the proverbs I learnt as a child. Weasel words below for sale: half price.

Look before you cut and run.

He who hesitates is decruited.

All that glitters is not an accounting irregularity.

A miss is as good as change management.

Fortune favours critical success factors.

Manners maketh the self actualiser.

While there’s life there’s a mission statement.

Actions speak louder than the chattering classes.

Call a spade an action plan.

Give credit where credit is clear evidence.

A picture is worth a thousand absolutely collaborative events.

A change is as good as a capability gap.

A friend in need is a circle of strength.

A pot calling the kettle non-core.

Every dog has its global bulge bracket pedigree.

Two heads are better than a Client Infrastructure Representative (CIR).

What the eye doesn’t see the heart doesn’t disconnect.

Silence is bulletproof.

What you eat today walks and buys-in tomorrow.

As you sow, so shall you drill down.

And pop goes the weasel.

 

Principal Reference: Watson, Don. 2005. Watson’s Dictionary of Weasel Words. Sydney. Random House.